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Nothing “Super” about Supermarket CRM
Almost 20 years after the introduction of the first loyalty card programs, the promise of a new way of doing business, smartly targeted and one to one, remains elusive. I recall reading everything...
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In-store Must = On-line
When you walk through any retail store today most of us in the business (as well as most shoppers) can quickly discern if the store is well stocked and merchandised. But “what we cannot know is...
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Too Many (Marketing) Chiefs and not Enough…
My outstanding reputation for impeccable political correctness prevents me from completing this once popular phrase, but I think we can all relate to situations where we were the recipients of...
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The Consequences of Unintended Consequences
“When you can measure what you are speaking about, and express it in numbers, you know something about it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory...
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The Trouble with “Triple Coupons”
Many supermarket retailers could help me write this piece, as they have already (or should I say finally) discovered that offering shoppers the opportunity to cherry pick the store with coupon items...
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Finding Common Ground….that isn’t at the bottom of a pit
U.S. Supermarkets generate nearly $700 billion in sales and over 22 billion transactions per year. With so much money and many shoppers in play, it should be no surprise about that the industry has...
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The Great Digital Disconnect
Like many things that come along in the world of retailing, digital content and especially digital coupons have been a disappointment to many with regards to their immediate impact to the business....
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Do Our Customers Value Our Current Loyalty Programs as Much as We Do?
Loyalty Programs – Walk in Your Customer’s Shoes Pre-posted with Permission by author, Jack Kennamer March 2014 When it comes to loyalty programs, we know what we love and what we’d change if we could....
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Walgreens Drives Customer Engagement through Personalized Marketing |...
Resource: Daily News Walgreens Drives Customer Engagement through Personalized Marketing By: Jim Tierney, Loyalty360 BACK TO RESULTS Walgreens has a powerful loyalty program, Balance Rewards, which...
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Amazon Must Deal with “e-Out-of-Stocks”
Welcome to the vagaries of retailing, Amazon. With the advent of the recent “Prime Day ” event that promised “Black Friday” type deals and excitement, many (if not most) shoppers were left with the...
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